Category: ANALYSIS

Strengthening China’s “Soft Power” in North Macedonia: From education, IT, and TikTok to influence on elections

In recent years, China has gradually strengthened its presence in North Macedonia through a “soft power” strategy—a combination of cultural diplomacy, academic cooperation, and technological donations. This strategy aims to foster a positive image of China, its development model, and its companies, at a time when North Macedonia is a NATO member state and aspires to join the European Union.

DRAGAN MISHEV China’s “soft power” has in the past decade attracted growing attention as an...

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