Previous edition: The Fracture Line: Russia’s Hybrid Strategy in the Western Balkans (CIVIL Nov 19, 2025)
Summary
Russia’s hybrid pressure in the Western Balkans is likely to intensify in the first quarter (Q1) of 2026 — not through open conflict, but through calibrated disruption in the form of political paralysis, identity escalation, disinformation surges, institutional corrosion, and the strategic instrumentalisation of social and cultural divisions. The Kremlin’s objective remains strategic and consistent: to keep the region unstable enough to obstruct Euro-Atlantic integration, exhaust democratic forces, and maintain local pressure points that can be activated at will.
These dynamics are visible across the region, including in Kosovo and Serbia’s contested relationship, Bosnia and Herzegovina’s institutional fragility, Montenegro’s identity-based polarisation, Albania’s procedural and narrative targeting, and North Macedonia’s increasingly polarised political environment — marked by declining trust in institutions, persistent delegitimisation of democratic processes, the instrumentalization of identity, and the growing normalisation of anti-EU and “everyone is the same” narratives.
Three factors shape the opening of 2026.
First, Kosovo–Serbia volatility will remain a high-yield arena for engineered crises, especially as Kosovo enters a sensitive political phase following elections scheduled for 28 December 2025, with key EU financial and political decisions expected in early 2026. Legitimate policy moves and assistance will likely be reframed and weaponised as narrative triggers for escalation and manipulation.
Second, Bosnia and Herzegovina will continue to face structural vulnerability to spoiler politics and influence operations, with Republika Srpska remaining the region’s most exploitable destabilisation node — a space where institutional blockage, constitutional brinkmanship, identity mobilisation, and external alignment pressures converge.
Third, Western support capacity is under pressure. Reduced resources — including cuts to UK funding for countering Russian influence in the region — create enabling conditions for malign actors to widen their operational space and act with lower political cost.
Taken together, these dynamics confirm a pattern that has already become familiar: the Western Balkans function, from Moscow’s perspective, as a laboratory of hybrid operations — a space where tactics are tested, refined, and then exported into wider Europe.
Why Q1 2026 matters
In the Balkans, war does not always return as war. It often reappears through narratives, ruptures, delegitimisation, street tension, manufactured scandal, selective outrage, and administrative collapse. The region’s unresolved disputes and deeply polarised identity ecosystems mean that small incidents can be amplified into major political crises within days.
Q1 2026 is especially sensitive because it combines several conditions, including:
- fragile coalition politics and persistent challenges to institutional legitimacy across the region; and
- an international environment in which attention is divided, resources are strained, and authoritarian and nationalist currents are on the rise.
Russia does not need to “win” the Western Balkans. It needs to keep them permanently unfinished: unfinished democracies, unfinished reconciliations, unfinished reforms, unfinished EU paths. Prolonged incompletion is itself a strategic outcome.
The hybrid toolkit: What we expect to see in Q1 2026
Based on the patterns documented in the previous edition, the hybrid toolkit itself remains stable. What changes is the packaging, the timing, and the pretext.
In the coming months, this toolkit is likely to include:
- disinformation and conspiracy floods framed as “sovereignty,” “neutrality,” “tradition,” or “anti-colonialism”;
- populist, nationalist, and anti-EU / anti-NATO narratives framed as popular resistance, dignity, or anti-elitism;
- proxy amplification through party networks, tabloids, talk shows, and clerical-identity megaphones;
- institutional corrosion via captured regulators, selective policing, politicised prosecutors, and intimidation of watchdogs;
- cyber pressure and data or communications incidents timed to elections, protests, or diplomatic milestones;
- grey-zone networks — overlapping business, criminal, and security structures — providing deniability, financing, and logistics;
- diplomacy-as-propaganda, in which the language of “peace” and “stability” functions as a façade for coercion and disinformation; and
- low-level or ambiguous security incidents that can be rapidly politicised or narratively weaponised.
None of these instruments is new. Their power lies in repetition, adaptation, and their ability to exploit existing fractures rather than create new ones — including the background presence of low-level or ambiguous security risks that can be activated, politicised, or narratively amplified when needed — especially in a region already marked by uneven reform trajectories, where some countries are advancing toward EU integration while others show signs of democratic backsliding.
Serbia: The Kremlin’s regional command node
Serbia remains a central command node within Kremlin-aligned influence networks in the Western Balkans. It is not merely influenced by Russia, and it is not merely a recipient or target; it functions as a relay hub, distribution centre, and coordination point for influence, narratives, actors, and operations that are then pushed into neighbouring states. In this sense, Serbia is not just part of the system — it is a control and transmission point within it. In practical terms, its media, political, and cultural ecosystems act as regional relay stations where narratives are generated, synchronised, adapted, and exported into neighbouring information spaces — especially around Kosovo, Bosnia and Herzegovina, and recurring “Western betrayal” storylines.
This does not preclude moments when elements of Serbia’s political elite pursue policies that appear to tilt toward the West, whether for economic, strategic, or domestic political reasons. Major agreements with the EU and Western partners — on investment in critical supply chains, security cooperation, or diversification of energy ties — have occasionally provoked sharp reactions from Moscow, interpreted in some analyses as Russia’s pushback against perceived Western encroachment in what it sees as its traditional sphere of influence (euronews). These reactions demonstrate less a break in influence and more the sensitivity of Russia’s strategic posture when its relative leverage appears challenged.
In this context, the European Union’s invitation in October 2025 for Serbia to join its joint gas-buying platform — part of a broader effort to reduce reliance on Russian energy and phase out Russian gas imports by 2027 — illustrates how energy policy itself has become a strategic signalling space in which both Western actors and Moscow seek to shape Serbia’s long-term orientation (Reuters).
It is precisely because these shifts are politically sensitive and symbolically charged that the principal risk in Q1 2026 is not a single dramatic event, but the speed, coordination, and cross-border reach of narrative mobilisation. Local incidents, diplomatic statements, or symbolic gestures can be reframed within hours — if not minutes — as evidence of threat, humiliation, or civilisational conflict, and then amplified across the region through synchronised media and political channels.
Domestic unrest adds a further layer of vulnerability. Public dissatisfaction with a political system effectively controlled by President Aleksandar Vučić is genuine and socially broad, but it remains fragmented, ideologically divided, and organisationally weak. Within this environment, radical nationalist actors — many of whom reproduce Kremlin-aligned frames on history, sovereignty, the West, and Ukraine — enjoy disproportionate visibility and agenda-setting power. This makes parts of the opposition space itself susceptible to external influence, particularly where nationalist and identity narratives resonate with broader grievances.
Russia’s role is not limited to regime support or destabilisation. It also actively benefits from shaping and amplifying strands of resistance that prevent Serbia from consolidating a coherent, pro-democratic and pro-European alternative. By strengthening polarising, anti-Western, and identity-driven currents within both government-aligned and oppositional spheres, Moscow helps ensure that political change — when it occurs — does not translate into strategic reorientation.
Compared to 2024–2025, this represents a shift in emphasis rather than in direction. Earlier phases were dominated by overt regime-level alignment signals and foreign policy ambiguity. In late 2025 and early 2026, the centre of gravity has moved more decisively into the internal political field: opposition spaces, protest narratives, cultural identity debates, and “sovereignty” discourse have become the primary terrain of influence.
Early warning signals in this context include the rapid synchronisation of headlines and talking points across multiple Serbian outlets. Sudden spikes in anti-EU and anti-NATO mobilisation language framed as popular resistance often accompany this. At the same time, attacks on civil society and independent media intensify, with journalists and watchdogs portrayed as “foreign agents” or traitors. A further warning sign is the increasing prominence of radical nationalist messaging within protest movements, especially when it aligns with regional crises or Russian geopolitical narratives.
Kosovo: The High-Voltage Flashpoint
Kosovo enters Q1 2026 as the most sensitive and easily ignitable point in the regional security landscape. The 28 December 2025 elections and the subsequent government formation process open a window in which institutional uncertainty, unresolved North–South tensions, and contested sovereignty narratives converge. This makes Kosovo uniquely vulnerable to external manipulation — not because it is inherently unstable, but because its political and symbolic weight far exceeds its geographic size.
Political deadlock has already threatened major financing streams and delayed policy processes at a moment when social and institutional resilience depend on continuity and predictability. This does not argue against EU engagement — on the contrary, it underscores the necessity of sustained European political and financial support. At the same time, it requires anticipating how legitimate policy shifts and aid releases will be reframed and weaponised by malign actors as narrative triggers for escalation, grievance, and mobilisation.
The dominant risk pattern for Q1 2026 is therefore not open conflict, but what can be described as pressure without escalation: a sustained environment of friction designed to keep sovereignty contested, institutions exhausted, and political trust eroded — without crossing thresholds that would trigger decisive international intervention.
Within this environment, Russia operates primarily as a narrative and political amplifier rather than a direct actor. Its objective is not to control events on the ground, but to ensure that every incident, dispute, or procedural move is rapidly transformed into evidence of Western failure, ethnic persecution, NATO aggression, or Kosovo’s supposed unsustainability as a state. This narrative layer is what turns manageable tensions into chronic instability.
Domestic political dynamics also contribute to this vulnerability. The governing approach of Prime Minister Albin Kurti’s administration — marked by a confrontational style, limited willingness to compromise, and a populist framing of sovereignty and resistance — has deepened internal polarisation and strained relations with key international partners. While some of this posture resonates domestically, it has also reduced Kosovo’s diplomatic room for manoeuvre and increased the political cost of de-escalation. This in turn makes external manipulation easier: when political space narrows, narratives harden, and symbolic politics replace institutional dialogue, hybrid actors gain leverage.
Early warning signals in Q1 2026 therefore include the rapid spread of coordinated disinformation alleging ethnic cleansing, secret NATO plans, or fabricated incidents. Intimidation and pressure campaigns against local officials, journalists, and civil society actors are another key indicator — particularly in northern municipalities. A further warning sign is the emergence of protests presented as spontaneous but exhibiting professional organisation and disciplined messaging. Finally, abrupt shifts in KFOR or EULEX posture are likely to be immediately reframed as proof of occupation, conspiracy, or imminent conflict.
In this sense, Kosovo remains less a battlefield than a signal amplifier — a space where political gestures, security movements, and diplomatic language are continuously repackaged into a regional drama whose real audience lies far beyond Kosovo itself.
Russia’s role in this environment is to actively reinforce this cycle by amplifying moments of escalation through political and media support, and by legitimising subsequent de-escalation when it serves to avoid consequences while preserving long-term leverage. It provides political backing, narrative framing, and symbolic legitimacy to actors who benefit from institutional blockage, while portraying Bosnia as an artificial, externally imposed, and fundamentally unworkable state. The objective is not immediate disintegration, but sustained delegitimisation: making the state appear futile, democracy appear ineffective, and international engagement appear both intrusive and pointless.
A particularly corrosive dimension of this process is the growing instrumentalization of religious and civilizational identity. Religious institutions and symbols — across communities — are increasingly drawn into political mobilisation, framing political disputes as existential, moral, or sacred struggles rather than as negotiable institutional disagreements. This deepens polarisation, hardens group boundaries, and makes compromise politically costly. Russian influence operations exploit this dynamic by reinforcing narratives of civilizational conflict, victimhood, and historical grievance, thereby transforming political disagreement into identity confrontation and further paralysing governance.
In practical terms, this means that technical or legal disputes are rapidly reframed as struggles over survival, dignity, or sovereignty. Attempts to reassign competencies in areas such as security, justice, or finance are presented not as administrative issues, but as existential threats to collective rights. International actors — including the Office of the High Representative and EUFOR — are increasingly depicted not as stabilisers, but as occupiers or colonial overseers. Parallel information ecosystems reinforce the idea that Bosnia is “impossible,” that democracy has failed, and that separation or authoritarian order is the only realistic solution.
The result is a political environment in which escalation does not need to succeed in order to be effective. It only needs to be repeated often enough to normalise dysfunction, exhaust reformist energy, and convince citizens that change is either dangerous or pointless.
In this sense, Bosnia and Herzegovina is not merely vulnerable to hybrid operations — it has been structurally transformed into a stage on which hybrid pressure can be continuously applied with low cost and high symbolic return.
Montenegro: A NATO and EU test case under Russian and Serbian pressure
Montenegro occupies a strategically disproportionate position in the Western Balkans. As a NATO member, a formal EU frontrunner, and a society deeply divided along identity and religious lines, it functions simultaneously as a test case and a pressure point. Its trajectory matters not only for itself, but for the credibility of Euro-Atlantic integration in the region as a whole.
Montenegro is subject to layered external influence. Russia’s presence is rarely direct, but it is persistent and effective through Serbian political, media, cultural, and clerical channels. Serbia, in turn, exerts its own hegemonic pressure — political, symbolic, and institutional — particularly through the Serbian Orthodox Church, which has become a central vehicle for political mobilisation and identity polarisation inside Montenegro. The result is a hybrid environment in which sovereignty is formally intact, but the political and cultural space is continuously contested.
The country remains deeply divided over the relationship between church and state, tradition and Europe, identity and citizenship. These are not abstract debates; they are activated, timed, and amplified around elections, government formation processes, legislative changes, and EU-related milestones. Disputes that could otherwise be managed institutionally are reframed as existential confrontations over nationhood, faith, and survival.
Russia’s strategic interest in Montenegro is not territorial or military. It is procedural and temporal. The objective is to disrupt, delay, and discredit Montenegro’s EU accession path — not necessarily to stop it outright, but to slow it enough to weaken the credibility of enlargement itself. This has wider implications because Montenegro’s progress is politically coupled with Albania’s. Delay in one becomes a drag on the other, reinforcing narratives that EU integration is arbitrary, politicised, and ultimately unreachable.
In this sense, NATO’s vulnerability in Montenegro is not about military insecurity, but about political and societal resilience. A NATO member whose political field is polarised, whose institutions are contested, and whose information space is saturated with hostile narratives becomes a site where the Alliance’s cohesion, credibility, and values can be indirectly tested and undermined.
Early warning signals in this environment include sudden spikes in clerical-political messaging tied to key political or religious dates; disinformation framing EU requirements as attacks on national identity, faith, or dignity; and intimidation or defamation campaigns against journalists, civil society actors, and public figures who defend secularism, European integration, or institutional autonomy.
Montenegro thus represents a case where the battle is not over alignment, but over endurance — over whether a small state can maintain democratic coherence, institutional integrity, and strategic direction under sustained external and internal pressure.
Albania: Narrative targeting without cultural penetration
Albania presents a distinct profile within the Western Balkans. Unlike in some neighbouring states, Russia has limited cultural, linguistic, religious, or historical leverage, and Kremlin-aligned narratives rarely penetrate mainstream public discourse directly. There is no broad social base for pro-Russian identification, and overt geopolitical messaging tends to fail.
This does not mean, however, that Albania is outside the scope of Russian influence operations. On the contrary, it is increasingly targeted in a more indirect and technically sophisticated way — not through identity, but through legitimacy.
The central objective of Russian influence in Albania is not to shift public allegiance, but to corrode institutional trust. Disinformation efforts therefore focus on portraying the government as irredeemably corrupt, reforms as cosmetic or fake, and the EU integration process as either dishonest or futile. The aim is not mass mobilisation, but quiet erosion: the gradual production of cynicism, fatigue, and disengagement.
By amplifying real governance shortcomings into proof of systemic rot, and by framing slow or complex reform processes as deliberate deception, these narratives seek to undermine confidence in democratic procedures and weaken public patience with the accession process. In doing so, they aim to delay or politically complicate Albania’s otherwise highly accelerated EU integration trajectory.
Cyber and technical disruption plays a supporting role in this environment. Data incidents, leaks, platform manipulation, or digital disturbances are less about immediate damage and more about reinforcing the narrative of dysfunction — that institutions cannot be trusted, that processes are opaque, and that the state is either incompetent or captured.
A recurring framing in this context is “anti-West hypocrisy”: the claim that European actors preach standards they do not apply, support reforms they do not enforce, and tolerate corruption they publicly condemn. This narrative does not seek to replace European orientation with a Russian one, but to hollow it out from within by making it appear meaningless.
The strategic effect is to externalise Albania’s internal tensions — to redirect social frustration away from constructive reform pressure and toward diffuse disillusionment. In this way, Albania becomes not a battlefield of allegiance, but a laboratory of discouragement.
Early warning signals in this context include sudden disinformation waves tied to EU progress reports or reform milestones; coordinated narratives portraying reforms as staged or fraudulent; data leaks or cyber incidents framed as evidence of systemic collapse; and increasing alignment between anti-corruption outrage and anti-integration cynicism.
Albania’s vulnerability, therefore, lies not in who it might turn toward, but in whether it can maintain public confidence long enough to complete a demanding and politically costly transformation process.
North Macedonia: Polarization, Populism, and Hybrid Vulnerabilities
North Macedonia’s strategic position as a NATO member and EU candidate state should have been an asset in 2025. Instead, it has become a cautionary case of how internal political dynamics, amplified by external influence operations, can interact with legitimate reform pressure to erode institutional trust and slow down an otherwise accelerated integration process.
The European Commission’s 2025 Progress Report for North Macedonia, published in November 2025, presented a mixed picture: it acknowledged progress in some technical areas, including alignment with EU foreign and security policy, but it also issued serious criticisms on rule of law, media freedom, judicial independence, and broader democratic governance that remain weak or insufficiently reformed. These critiques reflected longstanding EU enlargement benchmarks, yet inside North Macedonia they were quickly suffocated by government messaging that reframed the report as proof of external bias and political obstruction against the country’s progress. The official response, amplified by controlled media and government-aligned platforms, exaggerated differences with Albania — claiming North Macedonia was far ahead in the EU process — and dismissed substantive points of critique as irrelevant or malicious distortions (CIVIL Today). This manipulation of the enlargement report served not to address institutional weaknesses, but to polarize public opinion and deflect from the policy substance of the EU’s assessment (see EU Progress Report 2025: North Macedonia). (Enlargement and Eastern Neighbourhood)
The effect was immediate. Rather than catalysing internal debate on reform, the report became a tool of political populism. The ruling party’s propaganda apparatus and allied commentators presented it as an attack on national dignity, framed EU benchmarks as unfair demands, and positioned the ruling party as the defender of sovereignty. This strategy has not only diluted the impact of the EU’s evaluative process; it has also helped institutionalise scepticism toward objective scrutiny.
This dynamic sits atop persistent ethnic divisions and discriminatory institutional practices that continue to weaken social cohesion. Nationalist rhetoric by the leadership and senior officials — often framing ethnic politics as zero-sum battles and positioning majority identity against minority rights — further deepens social fault lines. These tendencies parallel the hybrid narratives promoted by Russian influence operations: not by directly reproducing pro-Kremlin slogans, but by reinforcing distrust in institutions and disillusionment with Western-led processes.
Forms of so-called “neutrality” — often accompanied by the relativisation of Russian aggression or by the open questioning of support for Ukraine — now dominate public and political discourse. They are widespread across the traditional media, prevalent among pro-government commentators, and deeply embedded within academia, civil society, and much of the think-tank community. Explicitly anti-Ukraine and pro-Russian narratives are no longer fringe; they are visible, normalised, and influential. Independent platforms that consistently defend democratic values and Ukraine’s right to self-defence remain rare exceptions rather than part of the mainstream.
The effect is not to flip public allegiance toward Russia, but to shift the political centre of gravity toward cynicism, impasse, and disengagement.
Compounding these vulnerabilities is the accelerated institutional and symbolic alignment of the Macedonian Orthodox Church with the Serbian and Russian Orthodox Churches. This is not a purely theological or cultural development, but a political and geopolitical one, with direct consequences for identity formation, public discourse, and state cohesion.
Together with parallel alignments in the political, media, business, and sociocultural spheres, this shift has transformed North Macedonia from being merely a target of external influence into an increasingly active proxy arena through which foreign interests are channelled and normalised.
This dynamic was explicitly identified in a recent interview by former President Stevo Pendarovski for CIVIL’s media platform, where he warned that these alignments are being instrumentalised to deepen identity fractures, weaken institutional trust, and create new entry points for foreign geopolitical leverage in domestic affairs.
In a stark reflection of the politicisation of security discourse, North Macedonia’s Defence Minister publicly stated that under his tenure the country would not contribute troops to a NATO peacekeeping mission in Ukraine — “for as long as he is the minister of defence.” This declaration was made without any evident procedural debate or institutional deliberation.
Framed as prudence or neutrality, the statement in fact aligns closely with narratives promoted by Russian strategic messaging about Western military entanglement and overreach. While formally reaffirming NATO membership and rhetorically declaring support for Ukraine, the defence minister simultaneously signalled political distance from the Alliance’s collective security logic.
The effect is not merely symbolic. Such positioning erodes confidence in collective security commitments, reinforces zero-sum political framing, and contributes to a public environment in which strategic ambiguity is normalised and responsibility is blurred.
The hybrid risk pattern for North Macedonia in Q1 2026 is thus defined less by political contestation than by political dominance: a concentration of power across state institutions, the near-absence of effective societal and institutional counterweights, and the normalisation of populist reinterpretations of EU assessments and reform benchmarks. Identity-based divisions are not merely present but are actively instrumentalised within this environment, reinforcing internal fragmentation and increasing vulnerability to external manipulation.
In this context, sentiments of externally directed antagonism — particularly anti-Bulgarian narratives — and internally directed hostility — especially anti-Albanian framing — are increasingly mobilised to reinforce an authoritarian and “sovereignist” posture by the ruling elite. These narratives are reinforced through strong Serbian political and media influence and are structurally aligned with Moscow’s strategic propaganda.
The effect is cumulative. It pushes North Macedonia further away from the European Union’s normative and institutional orbit, weakens reform incentives, and gradually erodes the country’s reliability as a NATO partner — not through formal rupture, but through growing strategic ambiguity, internal fragmentation, and normative drift.
Early warning signs in this context include rapid government reframing of EU progress benchmarks into nationalist narratives; coordinated media responses that drown out critical analysis; the systematic portrayal of minority rights issues as threats to sovereignty; and political statements that echo adversarial alliance narratives without evidence or procedural consensus.
In these ways, North Macedonia’s vulnerabilities are not only informational but deeply political — produced by internal governance choices, amplified through external influence, and consequential for the credibility of the EU integration process as a whole.
Q1 2026 Regional Risk Map: The Three Likeliest Storylines
Across the Western Balkans, hybrid pressure in early 2026 is unlikely to take the form of a single dramatic rupture. Instead, it is more likely to manifest through a small number of recurring storylines that are activated, recycled, and recombined across different national contexts.
The first is what can be described as Kosovo crisis recycling. Minor incidents — a local administrative dispute, a protest, a security movement, a symbolic gesture — are rapidly inflated into a narrative of major escalation. This escalation is then partially cooled through diplomacy or technical containment, only to be reignited again in a slightly altered form weeks later. The purpose is not to trigger war, but to keep Kosovo in a permanent state of symbolic emergency, where sovereignty is always under question and institutional normalisation is never allowed to settle.
The second storyline is Bosnia dysfunction theatre. Pressure cycles centred on Bosnia and Herzegovina — particularly through political dynamics in Republika Srpska — repeatedly portray the state as unworkable, artificial, and permanently unstable. Each cycle reinforces the impression that international actors are powerless, that reform is futile, and that only separation, external patronage, or authoritarian order can deliver stability. The effect is not resolution, but exhaustion.
The third storyline is Western fatigue as an enabler. Reduced funding, attention gaps, shifting priorities, and institutional overload weaken the deterrent environment in which hybrid operations operate. As international engagement becomes more selective and reactive, the political cost of disruption falls — while the relative vulnerability of civil society, independent media, and reformist actors increases.
Together, these storylines create a regional atmosphere in which instability is normalised, crisis is routinized, and democratic consolidation is permanently deferred.
Indicators & Triggers (Operational Monitoring Frame for Jan–Mar 2026)
The purpose of early warning is not prediction, but detection: recognising when ordinary political friction is being transformed into coordinated disruption. In Q1 2026, this transformation is most likely to be visible across three interconnected domains.
Information and Narrative Operations
Hybrid pressure usually becomes visible first in the information space. A key indicator is the sudden appearance of the same narrative across multiple countries or platforms within hours — using the same phrases, the same villains, and often the same “evidence.” This is frequently accompanied by a rapid surge of conspiratorial framing that links the EU or NATO to occupation, moral decay, civilizational collapse, or secret deals. In some cases, amplification patterns reveal technical coordination: bot-like behaviour, artificial engagement spikes, or platform manipulation around a single incident, clip, or statement.
These signals indicate not persuasion, but orchestration.
Political and Institutional Stress Signals
A second layer of warning emerges in the political and institutional sphere. Emergency parliamentary sessions, walkouts, or the sudden invocation of “constitutional crisis” language — especially without clear legal or procedural triggers — often signal an attempt to elevate normal disagreement into existential confrontation. This is frequently accompanied by coordinated efforts to delegitimise electoral bodies, courts, prosecutors, or anti-corruption agencies, presenting them as captured, foreign-controlled, or fundamentally illegitimate.
At the same time, intimidation campaigns against journalists, watchdog organisations, and independent institutions — through smear campaigns, legal threats, or personal harassment — function as both a warning sign and a force multiplier, weakening the actors most capable of exposing manipulation.
Security and Grey-Zone Activity
Finally, hybrid escalation often becomes visible through ambiguous security or disruption events. Incidents involving “unknown perpetrators” near sensitive sites or borders, followed by immediate narrative certainty about responsibility, purpose, and consequence, are a classic trigger pattern. So too are protests presented as spontaneous but exhibiting professional coordination, logistics, and message discipline.
Cyber incidents — particularly those timed to coincide with diplomatic meetings, elections, votes, or high-visibility political moments — play a similar role. Their immediate technical impact may be limited, but their narrative impact is often designed to be maximal.
Together, these indicators do not predict conflict. They predict manipulation — the transformation of political life into a sequence of managed crises, symbolic confrontations, and institutional erosion. Monitoring them is therefore not about security alone, but about protecting the space in which democratic politics can still function.
Recommendations: What Democratic Actors Should Do Now
Hybrid pressure in the Western Balkans does not require a military response. It requires political clarity, institutional resilience, and sustained public trust. The following recommendations focus on where democratic actors — domestic, European, and international — can act now to reduce vulnerability and raise the cost of manipulation.
1. Treat narratives as early warning signals, not background noise
Narratives are not commentary on events; they are often the events themselves. Coordinated disinformation, conspiracy framing, and symbolic escalation frequently precede political or security disruption. Governments, EU institutions, and international missions should therefore integrate narrative monitoring into their early warning and risk assessment frameworks, rather than treating it as a media or communications issue.
This means systematically tracking cross-border narrative movement, especially from regional relay hubs into neighbouring information spaces, and responding early — before narratives harden into political positions.
2. Anticipate and pre-empt predictable escalation scripts
The region’s hybrid environment is highly patterned. Kosovo escalation scripts, Bosnia dysfunction scripts, “the West betrayed us” scripts, and “EU hypocrisy” scripts repeat with remarkable consistency. Pre-bunking these narratives — by naming them, explaining how they work, and exposing their strategic purpose — is far more effective than reacting after they have already mobilised outrage.
This should be treated as a public resilience function, not as counter-propaganda.
3. Defend the messengers who make manipulation visible
Independent journalists, watchdog organisations, fact-checkers, and civic monitors are not peripheral actors in this environment — they are front-line defenders of democratic space. When they are targeted through legal harassment, smear campaigns, intimidation, or delegitimisation, the appropriate response is not neutrality but rapid, visible, and coordinated solidarity.
International actors should treat attacks on these actors as early warning signals of democratic backsliding and hybrid pressure, and respond accordingly.
4. Address North Macedonia’s strategic drift openly and constructively (revised)
North Macedonia’s recent trajectory — including the politicisation of EU assessments, the normalisation of nationalist and sovereignist rhetoric, the instrumentalisation of identity, and the Defence Minister’s public rejection of NATO’s potential Ukraine peacekeeping role — signals a dangerous drift away from Euro-Atlantic norms, even as formal alignment remains in place. This is not a passive or accidental process; it is reinforced through political, media, and symbolic choices that gradually reshape the country’s strategic orientation.
This drift should not be ignored, excused, or managed quietly. It should be addressed through:
- firmer and more explicit political engagement by the EU and NATO;
- clearer linkage between reform commitments, institutional behaviour, and political credibility;
- sustained support for domestic actors who defend democratic standards, institutional integrity, minority rights, and alliance commitments; and
- a careful reassessment of external support to ensure that funding prioritises actors who actively defend democratic standards, institutional accountability, and factual public discourse, and does not inadvertently reinforce dynamics of false neutrality, relativisation, or disengagement.
Strategic ambiguity may appear comfortable in the short term, but it creates long-term vulnerability — both for North Macedonia and for the credibility of the Euro-Atlantic community as a whole.
5. Invest in civic and media ecosystems as strategic infrastructure
Support for independent media, investigative journalism, civic education, and public-interest platforms should be understood as strategic investment in democratic resilience — not as optional development assistance.
The EU and international partners should significantly scale up support for:
- independent, multilingual news platforms that provide verified information,
- analytical and opinion spaces that explain political processes and power dynamics,
- civic initiatives that promote democratic values, institutional accountability, and social cohesion, and
- cross-border cooperation among journalists, researchers, and civil society organisations.
In environments saturated with manipulation, trust is infrastructure.
6. Strengthen cross-border monitoring and cooperation
Hybrid pressure does not respect borders. Neither should the response. Monitoring should track how narratives, actors, and tactics move across the region — particularly between Serbia, Bosnia and Herzegovina, Montenegro, North Macedonia, and Kosovo — and adapt responses accordingly.
This requires stronger coordination between civil society, media, researchers, and institutions across countries, supported by European and international frameworks.
Conclusion
The Western Balkans do not face a single crisis. They face a permanent attempt to transform politics into instability, reform into fatigue, disagreement into paralysis, and ethnic diversity into a weapon of destabilisation.
The answer is neither escalation nor disengagement. It is resilience — political, institutional, and societal — to which many actors can and must contribute: democratic political parties and leaders, civil society, independent media, educators, and public intellectuals. Their role is not only to resist negative trends, but to stop them and, where possible, reverse the authoritarian drift.
Resilience does not mean passive endurance. It means the active defence of democratic values, human rights, and institutional integrity. That defence requires clarity, solidarity, honesty, and trust.
Freedom of expression begins with media freedom, but it does not end there. A resilient democratic society also depends on free and independent education, autonomous universities and research, a vibrant civil society, and a public sphere in which intellectuals, artists, and experts can speak without fear, stigma, or political pressure. When these spaces are weakened, captured, or silenced — even subtly — societies lose not only their critical capacity, but their ability to correct themselves.
A further structural vulnerability lies in the growing political instrumentalization of religious institutions across the region — most significantly within parts of the Orthodox ecclesiastical space, which has become one of the most powerful and effective channels for Russian influence in the Western Balkans, though similar risks exist wherever faith organisations become entangled with political power. Through historical narratives, civilizational framing, identity politics, and the moral authority of religious language, political and geopolitical messages are granted a legitimacy that ordinary propaganda cannot achieve. This blurs the line between spiritual authority and political influence, reinforces polarisation, legitimises exclusionary narratives, and sacralises political conflict — making compromise harder and division more durable.
What connects these different channels — media manipulation, institutional capture, identity mobilisation, and religious instrumentalization — is their cumulative effect on trust. They do not merely distort information or block reforms; they weaken the basic social and political confidence on which democratic life depends: trust in institutions, trust in procedures, trust in facts, and trust between citizens themselves.
And trust, once lost, is far harder to rebuild than any institution. That is where all efforts must ultimately be directed.
Relevant sources used in this edition
The following sources were directly referenced in this edition or are essential for understanding the specific dynamics discussed in this analysis.
- How Serbia’s turn to the West provoked Putin’s reaction
https://www.euronews.com/my-europe/2025/07/14/how-serbias-turn-to-the-west-provoked-putins-reaction - EU invites Serbia to join collective gas-buying plan to reduce reliance on Russia
https://www.reuters.com/sustainability/boards-policy-regulation/eu-invites-serbia-join-collective-gas-buying-plan-reduce-reliance-russia-2025-10-15/ - Bosnia and Herzegovina: political and constitutional dynamics, RS pressure cycles — House of Commons Library Research Briefing
https://commonslibrary.parliament.uk/research-briefings/cbp-10013/ - Statement by President von der Leyen following the EU–Western Balkans Summit (December 2025) — European Commission
https://enlargement.ec.europa.eu/news/statement-president-von-der-leyen-following-eu-western-balkans-summit-2025-12-17_en - Early parliamentary elections in Kosovo 2025: A second chance for Albin Kurti and the stabilisation of Kosovo — IFIMES
https://www.ifimes.org/en/researches/early-parliamentary-elections-in-kosovo-2025-a-second-chance-for-albin-kurti-and-the-stabilisation-of-kosovo/5702?page=1 - UK aid cuts take 40% from funds to counter Russian threat in western Balkans — The Guardian
https://www.theguardian.com/politics/2025/dec/20/uk-aid-cuts-take-40-from-funds-to-counter-russian-threat-in-western-balkans - North Macedonia EU Progress Report 2025 — European Commission
https://enlargement.ec.europa.eu/document/download/267b368e-6b55-4a42-bb72-6395593de4da_en?filename=north-macedonia-report-2025.pdf - Interview with former President Stevo Pendarovski on church, geopolitics, and influence — Civil.Today
https://civilmedia.mk/ekskluzivno-stevo-pendarovski-3-bezmilosno-ostra-dijagnoza-za-bezbednosta-odbranata-kapatsitetite-politichkata-volja-i-pravetsot-na-drzhavata/
Further reading and background
Key background and CIVIL analyses
These publications provide the analytical and empirical background for this report:
- Bosnia’s unity under threat from the hybrid destabilisation of the “Serbian World” — Voxeurop, 22 Oct 2025
https://voxeurop.eu/en/bosnia-bosnia-herzegovina-hybrid-destabilisation-serbia-russia/ - The Serbian World and Moscow’s Hand in the Balkans — Civil.Today, 17 Oct 2025
https://civil.today/the-serbian-world-and-moscows-hand-in-the-balkans/ - Information Warfare and Propaganda Ecosystem in North Macedonia — Civil.Today, 29 Oct 2025
https://civil.today/information-warfare-and-propaganda-ecosystem-in-north-macedonia/ - The Engineered Deadlock: Republika Srpska and the Politics of Paralysis — Civil.Today, 31 Oct 2025
https://civil.today/the-engineered-deadlock-republika-srpska-and-the-politics-of-paralysis/ - New Alliances in a Divided Region: Confronting the Kremlin’s Aggression and the Balkans’ Old Ghosts — Civil.Today, 19 Apr 2025
https://civil.today/new-alliances-in-a-divided-region-confronting-the-kremlins-aggression-and-the-balkans-old-ghosts/ - Dangerous Power Games in the Balkans: Nationalism, Hegemonism, and Russian Ties — Civil.Today, 31 Jan 2025
https://civil.today/dangerous-power-games-in-the-balkans-nationalism-hegemonism-and-russian-ties/ - PDF: Resilient Journalism: Countering Disinformation and Propaganda — CIVIL, 2023
https://civilmedia.mk/wp-content/uploads/Resilient-Journalism-Countering-Disinformation-and-Propaganda-publication-EN.pdf
General overviews on Russia and hybrid influence in the Western Balkans
- Russia’s influence in the Western Balkans — European Parliamentary Research Service (2023)
https://www.europarl.europa.eu/RegData/etudes/BRIE/2023/747096/EPRS_BRI%282023%29747096_EN.pdf - Monitoring Influence & Disinformation Campaigns in the Western Balkans — ISD (Dec 2024)
https://www.isdglobal.org/wp-content/uploads/2024/12/Monitoring-Influence-and-Disinformation-Campaigns-in-the-Western-Balkans.pdf - Foreign Malign Influence in the Western Balkans — Humanity in Action (2023)
https://humanityinaction.org/wp-content/uploads/2023/05/Foreign-Malign-Influence-in-the-Western-Balkans.pdf - Russia’s Hybrid Warfare in the Western Balkans: Geopolitical Strategies and Proxy Actors — G. Kuçi, Octopus Institute (2024)
https://www.researchgate.net/publication/384904084_RUSSIA%27S_HYBRID_WARFARE_IN_THE_WESTERN_BALKANS_GEOPOLITICAL_STRATEGIES_AND_PROXY_ACTORS - Russian Narrative Proxies in the Western Balkans — GMFUS (2019)
https://www.gmfus.org/sites/default/files/Russian%20Narrative%20Proxies%20in%20Balkans.pdf - Hybrid Boot: Russian Influence in the Western Balkans — CFWBS, Oct 2025
https://cfwbs.org/hybrid-boot-russian-influence-in-the-western-balkans/ - Russia’s hybrid warfare and geoeconomics in Southeast Europe — Defence24
https://defence24.com/analysis-/russias-hybrid-warfare-and-geoeconomics-in-the-southeast-europe
Authored by Jabir Deralla and the CIVIL Hybrid Threats Monitoring Team, with analytical contributions from partners within the Defending Democracy Global Initiative
Date / Place
Skopje, December 25, 2025
Project note
Produced within Democracy Navigator – Strategic Response to Disinformation and Hybrid Threats (2025), led by CIVIL – Center for Freedom and supported by the Federal Foreign Office of the Federal Republic of Germany.
Editorial independence & responsibility
The analysis, findings, and conclusions presented in this report are those of the authors and do not necessarily reflect the views of partners or supporters. CIVIL retains full editorial independence. Any errors remain the sole responsibility of the authors.
Use of AI (methods note)
Research, drafting, structuring, and translation support were assisted by ChatGPT (OpenAI) under the authors’ direction. All AI-assisted outputs were reviewed, verified, and edited by humans. Responsibility for the content rests solely with the authors.
Methodological note
This report is based on longitudinal monitoring, comparative observation, and the systematic synthesis of multiple open-source inputs, media analyses, and field data collected by CIVIL and its partners, including open-source intelligence (OSINT), CIVIL monitoring logs, partner briefings, public records, and media content. The analysis prioritises pattern recognition across time and thematic areas over isolated events and is designed to identify structural dynamics, trends, and early warning indicators. Sensitive sources are anonymised for safety.
Feature illustration
Symbolic representation of hybrid influence operations in the Western Balkans — including narrative manipulation, identity instrumentalization, digital and media interference, covert pressure, and institutional erosion.
Image generated using AI (ChatGPT / OpenAI) based on editorial specifications.
Corrections & contact
Please, send corrections or comments to the CIVIL editorial team at info@civil.mk
License
CC BY 4.0 — attribution required.
