After Russia invaded Ukraine last February, the European Union moved to block RT and Sputnik, two of the Kremlin’s top channels for spreading propaganda and misinformation about the war. Nearly six months later, the number of sites pushing that same content has exploded as Russia found ways to evade the ban. They’ve rebranded their work to disguise it. They’ve shifted some propaganda duties to diplomats. And they’ve cut and pasted much of the content on new websites — ones that until now had no obvious ties to Russia, writes Thewashingtonpost.
NewsGuard, a New York-based firm that studies and tracks online misinformation, has now identified 250 websites actively spreading Russian disinformation about the war, with dozens of new ones added in recent months.
Some of the sites pose as independent think tanks or news outlets. About half are English-language, while others are in French, German or Italian. Many were set up long before the war and were not obviously tied to the Russian government until they suddenly began parroting Kremlin talking points.
“They may be establishing sleeper sites,” said NewsGuard co-CEO Gordon Crovitz. Sleeper sites are websites created for a disinformation campaign that lay largely dormant, slowly building an audience through innocuous or unrelated posts, and then switching to propaganda or disinformation at an appointed time.
YouTube, TikTok and Meta, which owns Facebook and Instagram, all pledged to remove RT and Sputnik from their platforms within the European Union. But researchers have found that in some cases all Russia had to do to evade the ban was to post it from a different account.
The Disinformation Situation Center, a Europe-based coalition of disinformation researchers, found that some RT video content was showing up on social media under a new brand name and logo. In the case of some video footage, the RT brand was simply removed from the video and reposted on a new YouTube channel not covered by the EU’s ban.
